Problem:

White Elm was stuck in a non-scalable hole being known as a diaper bag company. Their first bag they ever launched was a successful diaper bag which brought in a specific audience & incredible testimonials.

Great start, but where do we go from here & how do we get there?

How do we grow from $120k in 2020 to $3m in 2022?

Process:

We knew we needed to start with new products, and really market the hell out of those. We also knew clearly who our initial audience was… mother’s looking for more organization in their diaper bags.

And that right there was the key… organization.

Mother’s have a lot on their plate already — balancing kids, life, managing schedules, etc. So we knew we needed to focus on organization for our bags. Keeping everything you need in one single location to reach optimal efficiency.

Now we needed the right strategy.

Creatives: We suggested a video packing the bag birds eye view. That performed exceptionally and continues to be a top performer.

Messaging: Relatable to busy women (mother’s, busy women, students, etc.) and also showcasing clearly the USPs.

Channels: We built out a cost-efficient and value-effective funnel for our client—paid ads, email marketing, web optimizations, upsell/downsell/cross-sell strategy, and increase AOV.

Final Results:

White Elm came to us in October 2020 to scale her business. She was pacing to $120k for the year. With the quick turnaround time to Black Friday/Cyber Monday, we managed to end the year at $300k in revenue.

After that, we really expanded and pushed all of the strategy above. We ended 2021 with $1m in revenue. Then we expanded our strategy across more channels and grew 3x’s in 2022 ending at over $3m in revenue.

With all of this, we maintained a storewide ROAS of over 4x. Each channel maintained a 4.5x ROAS or higher - that includes top, middle, and bottom of funnel.

The funnel we set up lead to 60% of revenue attributed to our email & SMS efforts.